Customers as part of value Webs: towards a framework for webbed customer innovation tools

Abstract

As the classical corporate boundaries are beginning to blur internally as well as externally traditional value chains loose their chain attributes, and are replaced by a web of fluid and flexible relations - the value web. This paper extends the common view of value webs by defining customers as an important part of value creation. Customer integration into… (More)
DOI: 10.1109/HICSS.2004.10035

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