Customers’ online shopping preferences in mass customization

@article{Aichner2013CustomersOS,
  title={Customers’ online shopping preferences in mass customization},
  author={Thomas Aichner and Paolo Coletti},
  journal={Journal of Direct, Data and Digital Marketing Practice},
  year={2013},
  volume={15},
  pages={20-35}
}
Mass customization has become important to business because of the difficulties for customers in finding what they want despite an increase in product variety for many categories over the past decades. The emergence of modern technologies in production and communication, however, allows companies to offer customised products and services without relinquishing economies of scale. The advent of web interfaces has finally given the opportunity to achieve completely the involvement of the customer… Expand
A Review of E-mass Customization as a Branding Strategy
E-mass customization has received much attention as it aims to increase brand performance and preserve customer loyalty towards a brand by means of customer co-design and mass production, so thatExpand
Australian customer willingness to pay and wait for mass-customised products
Purpose The purpose of this paper is to find out how consumers constantly trade off the potential extra cost of mass customisation with the additional time they have to wait to receive theirExpand
Australian customer willingness to pay and wait for mass-customised products
Purpose – The purpose of this paper is to find out how consumers constantly trade off the potential extra cost of mass customisation with the additional time they have to wait to receive theirExpand
Competing through manufacturing: countering a product's liability of foreignness through mass customization
PurposeThe operational capability of mass customization (MC) allows consumers to obtain products tailored to their idiosyncratic needs. This study aims to provide insights into the potential of thisExpand
Service Capacity and Price Promotion Wars
Price promotion wars have been commonly observed in the online retail industry. One intuitive explanation is that firms cut their prices in the current period, hoping for locking in customers forExpand
The effect of gender on willingness to pay for mass customised running shoes
ABSTRACT We investigate whether gender and different levels of customisation have a significant effect on consumers’ willingness to purchase mass customised running shoes. An online panel survey wasExpand
Mass Customization and Country-of-Origin Effects
This is a thesis by publication, consisting of three manuscripts. The research is positioned in the area of international marketing and offers a contribution to consumer culture theory. MoreExpand
College Students’ Preference and Purchase Intention ofOnline Customized Sports Shoes
Mass customization, has been considered as a trend to increase brand value and market share. Since the first offer of customized product in the sportswear industry was launched in the late 1990sExpand
Mass Customization Practices of Malaysian SMEs Apparel Sector: An Exploratory Survey
Mass customization (MC) is one of the business methods, which combines the flexibility and custom-made products, associated with mass production. Recently, this business strategy has received vastExpand
Bullwhip Effect of Multiple Products with Interdependent Product Demands
TLDR
It is found that interdependency between demand streams plays a critical role in determining the existence and magnitude of the bullwhip effect and whether the bullWhip effect measure computed at the category level is informative or not. Expand
...
1
2
...

References

SHOWING 1-10 OF 34 REFERENCES
Brand Familiarity and Product Knowledge in Customization
This paper challenges the assumption commonly used in the theoretical literature on customization that consumers always get their ideal varieties when they purchase a customized product. I adoptExpand
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Over the past decade, marketers have been challenged by proponents of individual marketing (e.g., one-to-one marketing, mass customization, personalization) to shift from a focus on market segmentsExpand
Product uniqueness as a driver of customer utility in mass customization
Mass customization (MC) constitutes a promising strategy for companies which aim to provide products which are better adapted to individual customers’ aesthetic and functional preferences. Drawing onExpand
Mass‐customisation in marketing: the consumer perspective
This paper addresses the issue of mass‐customisation from the point of view of consumer demand. It aims to develop a framework to examine the demand side of the mass‐customisation equation which willExpand
The value increment of mass-customized products: An empirical assessment
The primary argument in favor of mass customization is the delivery of superior customer value. Using willingness-to-pay (WTP) measurements, Franke & Piller (2004) have recently shown thatExpand
Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
TLDR
Perceptions of control and enjoyment have a strong impact on consumer intentions to use an on-line mass customization process and the range of mass customization options can be increased without increasing the perceived complexity of the process. Expand
Excess Loyalty in Online Retailing
TLDR
An empirical analysis based on an online panel reveals that customers generally exhibit high excess behavioral loyalty in online purchases and that the loyalty level an online retailer can expect varies across its operating product/service categories. Expand
The "I Designed It Myself" Effect in Mass Customization
TLDR
It is not enough merely to design MC toolkits in such a way that preference fit is maximized and design effort is minimized; to capture the full value of MC, toolk Kits should also elicit “I designed it myself” feelings. Expand
The Complementarity Of Mass Customization And Electronic Commerce
In this technology-intensive business world, it is important to note that technology does not work alone; it only works when all other supporting elements work in concert. Two ‘things’, or businessExpand
e-Retail — Using home delivery as a service differentiator and strategic marketing tool
This paper proposes to marketers engaged in e-Retail marketing, the importance of using the quality of their organizations’ ‘home delivery’ service as a means of differentiating their online offer toExpand
...
1
2
3
4
...