• Corpus ID: 10948234

Customers' Behavior Prediction Using Artificial Neural Network

@inproceedings{Zheng2013CustomersBP,
  title={Customers' Behavior Prediction Using Artificial Neural Network},
  author={Bichen Zheng and Keith Thompson and Sarah S. Lam and Won Yoon and Nathan Gnanasambandam},
  year={2013}
}
In this paper, customer restaurant preference is predicted based on social media location check-ins. Historical preferences of the customer and the influence of the customer’s social network are used in combination with the customer’s mobility characteristics as inputs to the model. As the popularity of social media increases, more and more customer comments and feedback about products and services are available online. It not only becomes a way of sharing information among friends in the… 

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