Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach

@inproceedings{Gummesson2006CustomertoCustomerII,
  title={Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach},
  author={Evert Gummesson},
  year={2006}
}
AbstractThe following sections are included:IntroductionOn Development, Innovation, and Being NewC2C InteractionCase: e-mail from LinusCase: How SAS and the Star Alliance Brought Me and Elvis TogetherConclusions and RecommendationsReferences 

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