Customer support services: more than administrative support – it has to be strategic!

@article{Crittenden2020CustomerSS,
  title={Customer support services: more than administrative support – it has to be strategic!},
  author={Victoria L. Crittenden},
  journal={European Journal of Marketing},
  year={2020},
  volume={54},
  pages={1807-1808}
}
1 Citations

An empirical investigation of the factors affecting customer lifetime value

PurposeThe main objective of this paper is to investigate the factors affecting customer lifetime value (CLV) for Internet service providers in Jordan, namely, technical quality, functional quality,