Customer segmentation and strategy development based on customer lifetime value: A case study

  title={Customer segmentation and strategy development based on customer lifetime value: A case study},
  author={Su-Yeon Kim and Taesoo Jung and Euiho Suh and Hyun-Seok Hwang},
  journal={Expert Syst. Appl.},
The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. CRM, a recent marketing paradigm, pursues long-term relationship with profitable customers. It can be a starting point of relationship management to understand and measure the true value of customers since marketing management as a whole is to be deployed toward the targeted customers and profitable customers, to foster customers’ full profit potential. Corporate success depends on an… CONTINUE READING
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