Customer retention : case studies of agencies in the professional service sector

@inproceedings{Mascareigne2009CustomerR,
  title={Customer retention : case studies of agencies in the professional service sector},
  author={Jessica Mascareigne},
  year={2009}
}
In recent years, customer retention has gained increased value among both goods and service providing firms. However although extensive research exist on the concept of customer retention and i ... 

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