Customer response to carbon labelling of groceries

  title={Customer response to carbon labelling of groceries},
  author={Jerome K. Vanclay and John Shortiss and Scott Aulsebrook and Angus M. Gillespie and Rhoda Johanni and Michael J. Maher and Kelly M. Mitchell and Mark D. Stewart and Jim Yates},
Thirty-seven products were labelled to indicate embodied carbon emissions and sales were recorded over a 3-month period. Green (below average), yellow (near average) and black (above average) footprints indicated carbon emissions embodied in groceries. The overall change in purchasing pattern was small, with black-labelled sales decreasing 6%, and green-labelled sales increasing 4% after labelling. However, when greenlabelled products were also the cheapest, the shift was more substantial, with… CONTINUE READING

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