Customer relationship management in retailing: A content analysis of retail trade journals
@article{Anderson2007CustomerRM, title={Customer relationship management in retailing: A content analysis of retail trade journals}, author={Joan L. Anderson and L. Jolly and A. Fairhurst}, journal={Journal of Retailing and Consumer Services}, year={2007}, volume={14}, pages={394-399} }
Abstract The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in retailing. Specific objectives were to (1) identify organization and infrastructure requirements for CRM effectiveness, (2) identify CRM objectives and goals of retail companies, (3) identify data mining tools utilized by retailers to perform CRM functions, and (4) identify CRM strategies used by… CONTINUE READING
85 Citations
Key factors for a successful implementation of a customer relationship management technology in the Tunisian hotel sector
- Business
- 2015
- 11
Evaluation of buyer‘s loyalty process in retail companies in Latvia under the conditions of globalization
- Business
- 2020
- 1
- PDF
Development of a Prototype Software for a Corporate Customer Relationship Management in the Postal Service
- Business
- 2012
- PDF
Segmentation of retail customers based on cluster analysis in building successful CRM
- Business
- BIS 2016
- 2016
- 3
Retail business analytics: Customer visit segmentation using market basket data
- Business, Computer Science
- Expert Syst. Appl.
- 2018
- 38
- PDF
The effect of CRM implementation on pharmaceutical industry's profitability: the case of Tunisia
- Economics
- 2016
- 4
CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns
- Business, Computer Science
- Expert Syst. Appl.
- 2012
- 75
- PDF
References
SHOWING 1-10 OF 27 REFERENCES
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
- Business
- 2005
- 287
- PDF
A data mining framework for optimal product selection in retail supermarket data: the generalized PROFSET model
- Computer Science
- KDD '00
- 2000
- 92
- PDF
Data mining techniques for optimizing inventories for electronic commerce
- Computer Science
- KDD '00
- 2000
- 45
- PDF
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
- Business
- 2005
- 841
- PDF
Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships
- Business
- 2005
- 394
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
- Business
- 2005
- 692
- PDF
Using a starfield visualization for analyzing product performance of online stores
- Computer Science
- EC '00
- 2000
- 16
- PDF