Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset

@inproceedings{Feng2015CustomerOF,
  title={Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset},
  author={Taiwen Feng and Linyan Sun and Chunyan Zhu and Amrik S. Sohal},
  year={2015}
}
a School of Management, Northwestern Polytechnical University, Xi'an, China b School of Management, Xi'an Jiaotong University, Xi'an, China c The Key Laboratory of the Ministry of Education for Process Control and Efficiency Engineering, Xi'an, China d The State Key Laboratory for Manufacturing Systems Engineering, Xi'an, China e School of Management, Xi'an University of Science and Technology, Xi'an, China f Department of Management, Monash University, Faculty of Business and Economics… CONTINUE READING