Customer lock-in in ICT services business: Designing and managing customer driven business model

  • Mikko Pynnonen
  • Published 2008 in
    PICMET '08 - 2008 Portland International…


The growing demand for ICT (Information and Communications Technology) services is often taken for granted in the industry. This is partially due to the good years of growth in terms of expanding customer base and industry size. However, the industry is reaching a point of saturation in growth. The customers have lots of options to choose from and firms… (More)


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