Customer experiential influencing factors and their model construction of the cinema

  • Tao Wen
  • Published 2009 in
    2009 6th International Conference on Service…

Abstract

The paper firstly reviews relative literature. It explores customer experiential influencing factors in the cinema by qualitative and quantitative methods. This study finds that customer experience in the cinema depends on the six dimensions-promotion and physical evidence, cinema environment, service functional quality, expected movie quality, convenience… (More)

1 Figure or Table

Cite this paper

@article{Wen2009CustomerEI, title={Customer experiential influencing factors and their model construction of the cinema}, author={Tao Wen}, journal={2009 6th International Conference on Service Systems and Service Management}, year={2009}, pages={15-18} }