Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups.

@article{Fller2008CustomerDA,
  title={Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups.},
  author={Johann F{\"u}ller and Kurt Matzler},
  journal={Tourism Management},
  year={2008},
  volume={29},
  pages={116-126}
}
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