Customer acceptance of RFID technology: Evidence from the German electronic retail sector

@inproceedings{MllerSeitz2009CustomerAO,
  title={Customer acceptance of RFID technology: Evidence from the German electronic retail sector},
  author={Gordon M{\"u}ller-Seitz and Kirsti Dautzenberg and Utho Creusen and Christine Stromereder},
  year={2009}
}
Radio frequency identification (RFID) represents a novel technology that promises to deliver various benefits for customers in retail settings. However, up until now RFID technology has seldom been tested and drivers of customer acceptance remain unclear. Against this background, the present multi-method study seeks to explore customer acceptance of RFID technology at a German electronic retail corporation with regard to the technology acceptance model (TAM). Our results add to the literature… CONTINUE READING

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