Customer Service with a Smile: Creating a Climate Where Customers Come First

@inproceedings{Coffelt2013CustomerSW,
  title={Customer Service with a Smile: Creating a Climate Where Customers Come First},
  author={Tina A. Coffelt},
  year={2013}
}
Nestled in the small, manufacturing and university town of Maryville, MO, resides a great example of customer service—Fred Mares. Fred is a greeter at the local Hy-Vee store, which has survived the infringing competition from Wal-Mart when other local and regional grocers could not. There are several reasons HyVee has survived and even expanded its Maryville food center, one of which is Fred Mares. Fred is no ordinary grocery store greeter. Fred excels at extending a warm, genuine greeting to… CONTINUE READING