• Published 2014

Customer Satisfaction and Brand Loyalty towards Corporate Retail Store-[ A Case Study of Big Bazaar Retail Store in Bangalore City ]

@inproceedings{Sreenivasulu2014CustomerSA,
  title={Customer Satisfaction and Brand Loyalty towards Corporate Retail Store-[ A Case Study of Big Bazaar Retail Store in Bangalore City ]},
  author={Marri Sreenivasulu and D. Rajasekhar},
  year={2014}
}
Brand loyalty is the consumer’s emotionally-charged decision to purchase a specific brand again and again. Recent studies focused on loyalty concept in goods as well as services sector. Of late brand loyalty is receiving a great deal of attention in corporate retailing sector. So there is a need for introducing comprehensive brand loyalty model for this retail sector. The present study is taken up with an objective to measure the opinion on the antecedents of brand loyalty such as product… CONTINUE READING

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