Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value

@inproceedings{Malik2012CustomerSP,
  title={Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value},
  author={Saif Ullah Malik},
  year={2012}
}
The main objective of this study is to first find out perceived service quality using SERVQUAL and then the role of perceived value as a mediating variable in the service sector of Pakistan. Both descriptive and inferential statistical techniques are used to analyze the effects of independent variables (i.e. perceived service quality) on customer satisfaction (dependent variable) and the role of mediating variable (i.e. perceived value). Stepwise regression analysis is used to examine the… CONTINUE READING

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