Customer Relationship Management in Banking Sector : a Comparative Study of Sbi and Other Nationalised Commercial Banks in India

@inproceedings{DAS2012CustomerRM,
  title={Customer Relationship Management in Banking Sector : a Comparative Study of Sbi and Other Nationalised Commercial Banks in India},
  author={SANJAY KANTI DAS},
  year={2012}
}
  • SANJAY KANTI DAS
  • Published 2012
Customers are the focal point in the development of successful marketing strategy. Marketing strategies both influence and are influenced by consumers’ affect and cognition, behaviour and environment. In the banking field a unique ‘Relationship’ exists between the customers and the bank. But because of various reasons and apprehensions like financial… CONTINUE READING