Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments

Abstract

Customer Relationship Management (CRM) has usually been associated with business contexts. However, it has recently been pointed out that its principles and applications are also very appropriate for non-profit making organisations. In this article, we defend the broadening of the field of application of CRM from the business domain to a wider context of… (More)
DOI: 10.1504/IJSTM.2010.032887

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Cite this paper

@article{Daradoumis2010CustomerRM, title={Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments}, author={Thanasis Daradoumis and Inma Rodr{\'i}guez-Ardura and Javier Faulin and Angel A. Juan and Fatos Xhafa and Francisco J. Mart{\'i}nez-L{\'o}pez}, journal={IJSTM}, year={2010}, volume={14}, pages={103-125} }