Customer Relationship Management and Recent Developments

  • Noel Yee-Man Siu
  • Published 2016

Abstract

In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched. The associated language (such as “customer satisfaction”, “customer retention”, “spending habits of customers” and “analytical CRM systems”) and job positions (such as “customer relationship managers” and “customer services officers… (More)

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