Customer Relationship Management (CRM) in insurance companies


Currently, most domestic insurance companies have begun to pay attention to CRM, but mostly in the primitive exploration and practice stage. These explorations and practices generate some problems while achieving preliminary results; the vertical application differentiation of current CRM system in the insurance company has appeared little by little and the program promotion in many companies have been weakened and even left aside. For finding out the crux of problem, how to introduce the effective CRM system sustainable in upgrading under the prerequisite of taking into full account the operation characteristics and the conventional management modes in the domestic insurance industry appears to be particularly important.

Cite this paper

@article{Wenjing2012CustomerRM, title={Customer Relationship Management (CRM) in insurance companies}, author={Cui Wenjing and Cui Wenyi}, journal={2012 International Conference on Information Management, Innovation Management and Industrial Engineering}, year={2012}, volume={3}, pages={332-335} }