Customer Relationship Management : Related Theories , Challenges and Application in Banking Sector

@inproceedings{Pokharel2011CustomerRM,
  title={Customer Relationship Management : Related Theories , Challenges and Application in Banking Sector},
  author={Babin Pokharel},
  year={2011}
}
  • Babin Pokharel
  • Published 2011
What is CRM Customer relationship Management (CRM) appears to be a simple and straightforward concept, but there are many different definitions and implementations of CRM. At present, a number of different conceptual understandings are associated with the term "Customer Relationship Management (CRM). There understanding range from IT driven programs designed to optimize customer contact to comprehensive approaches for the establishment and design of long-term relationships. The effort to… CONTINUE READING

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