Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing

  title={Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing},
  author={Mahmoud SalahEldin Kasem and Mohamed Hamada and Islam Taj-Eddin},
In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques to identify potential customers is essential for direct marketing efforts. This paper proposes a data mining preprocessing method for developing a customer profiling system to improve sales performance, including customer equity estimation and customer… 

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