• Corpus ID: 202894538

Customer Knowledge Co-creation Process in New Product Development

  title={Customer Knowledge Co-creation Process in New Product Development},
  • Published 2010
  • Business
Customer knowledge has been increasingly accepted as a key strategic resource in any company’s success. It has been recognized in marketing as a significant resource that can be managed to support R&D, to improve innovation, to facilitate the sensing of emerging market opportunities and to support the management of long-term customer relationships. Technology can facilitate gathering and analyzing customer data as well as transferring customer information in an organization, but they are weak… 

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