Customer Equity Management : the New Business Philosophy

@inproceedings{Pavlova2015CustomerEM,
  title={Customer Equity Management : the New Business Philosophy},
  author={Daria Pavlova},
  year={2015}
}
The increasing pressure on businesses in the last decade caused by competition, technological development, and easy access to detailed information about consumers, necessitated a number of changes and rethinking of market processes and relationships. Their expression is the new management approach, implementing customer-oriented strategies at the expense of traditional product-oriented focus.The purpose of this paper is to present a theoretical framework for Customer Equity and different… CONTINUE READING

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