Customer Clustering Using Genetic Algorithm and Determining Customers’ Loyalty Based on Data Mining and RFM Techniques in Shopping Centers

@inproceedings{Aski2016CustomerCU,
  title={Customer Clustering Using Genetic Algorithm and Determining Customers’ Loyalty Based on Data Mining and RFM Techniques in Shopping Centers},
  author={Ali Shafigh Aski and S. Shakeri and Hamid Tavakolaei},
  year={2016}
}
Customer relationship management and determining customers’ loyalty and profitability is a prominent issue. RFM stands for Recency, Frequency and Monetary value. RFM analysis is a marketing technique used for analyzing customer behavior such as how recently a customer has purchased (recency), how often the customer purchases (frequency), and how much the customer spends (monetary). It is a useful method to improve customer segmentation by dividing customers into various groups for future… Expand

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