Corpus ID: 14844811

Customer’s perception towards buying Chinese products:an empirical investigation in Malaysia

@inproceedings{Sarwar2013CustomersPT,
  title={Customer’s perception towards buying Chinese products:an empirical investigation in Malaysia},
  author={Abdullah Sarwar and S. Azam and A. Haque and Ghassan Sleman and Seyed Rajab Nikhashemi},
  year={2013}
}
  • Abdullah Sarwar, S. Azam, +2 authors Seyed Rajab Nikhashemi
  • Published 2013
  • Business
  • 3 Abstract: The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers' purchase behavior which are mostly in the context of developed… CONTINUE READING
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