Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

  title={Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges},
  author={C Agustin and Jagdip Singh},
Journal of Marketing Research Vol. XLII (February 2005), 96–108 *Clara Agustin is Assistant Professor of Marketing, Area of Management and Organization Studies, Department of Business and Economics, Universitat Pompeu Fabra (e-mail: Jagdip Singh is Professor of Marketing, Marketing and Policy Studies Department, Weatherhead School of Management, Case Western Reserve University (e-mail: This article was written when Clara Agustin was a doctoral… CONTINUE READING
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