Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

@inproceedings{Agustin2005CurvilinearEO,
  title={Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges},
  author={C Agustin and Jagdip Singh},
  year={2005}
}
Journal of Marketing Research Vol. XLII (February 2005), 96–108 *Clara Agustin is Assistant Professor of Marketing, Area of Management and Organization Studies, Department of Business and Economics, Universitat Pompeu Fabra (e-mail: clara.agustin@upf.edu). Jagdip Singh is Professor of Marketing, Marketing and Policy Studies Department, Weatherhead School of Management, Case Western Reserve University (e-mail: jagdip.singh@case.edu). This article was written when Clara Agustin was a doctoral… CONTINUE READING
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