Culture and the self: Implications for cognition, emotion, and motivation.

@article{Markus1991CultureAT,
  title={Culture and the self: Implications for cognition, emotion, and motivation.},
  author={Hazel Rose Markus and Shinobu Kitayama},
  journal={Psychological Review},
  year={1991},
  volume={98},
  pages={224-253}
}
People in different cultures have strikingly different construals of the self, of others, and of the interdependence of the 2. These construals can influence, and in many cases determine, the very nature of individual experience, including cognition, emotion, and motivation. Many Asian cultures have distinct conceptions of individuality that insist on the fundamental relatedness of individuals to each other. The emphasis is on attending to others, fitting in, and harmonious interdependence with… 

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