Culture and acceptance of global web sites: a cross-country study of the effects of national cultural values on acceptance of a personal web portal

Abstract

E-businesses have experienced the challenges of developing global web sites that serve consumers with different national cultures. Researchers have studied the influence that national cultural values have on technology-related beliefs and behaviors, and have noted the need for further research on cultural issues. This study investigates the influence of… (More)
DOI: 10.1145/1644953.1644959

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