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Culture and International Business Organizational Culture and Identity Strategies in International Management : an interdisciplinary review

  title={Culture and International Business Organizational Culture and Identity Strategies in International Management : an interdisciplinary review},
  author={Olivier Irrmann},
The notion of organizational culture has raised a considerable interest during the past two decades in the field of International Management for being a factor playing an important role in the various organizational processes leading ultimately to performance. However organizational culture is generally presented as a set of values and ideas that would be homogeneously shared by the entire organization, a monolithic vision generally rejected by most social scientists and psychologists. This… 

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