Culture Jamming

  title={Culture Jamming},
  author={Vince Carducci},
  journal={Journal of Consumer Culture},
  pages={116 - 138}
‘Culture jamming’is defined as‘an organized, social activist effort that aims to counter the bombardment of consumption-oriented messages in the mass media’ (Handelman and Kozinets,2004: n.p.). This article seeks to understand culture jamming from a sociological perspective, situating it in the‘expressivist’tradition, which originates with the mid-18th century thinker Rousseau and whose legacy extends to postwar Western counterculture. Culture jamming is seen as an investigation into the… 

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