Culture Change From Tobacco Accommodation to Intolerance: Time to Connect the Dots.

@article{Livingood2016CultureCF,
  title={Culture Change From Tobacco Accommodation to Intolerance: Time to Connect the Dots.},
  author={William C. Livingood and John P. Allegrante and Lawrence W. Green},
  journal={Health education & behavior : the official publication of the Society for Public Health Education},
  year={2016},
  volume={43 2},
  pages={133-8}
}
Broad changes in normative health behavior are critical to overcoming many of the contemporary challenges to public health. Reduction in tobacco use during the last third of the 20th century-one of the greatest improvements in public health-illustrates such change. The culture change from accommodation to intolerance of smoking is irrefutable. The role of health communication in predisposing, enabling, and reinforcing the normative social changes that ensued, however, has been less well… CONTINUE READING

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