Cultural modulation of self-referential brain activity for personality traits and social identities.

@article{Sul2012CulturalMO,
  title={Cultural modulation of self-referential brain activity for personality traits and social identities.},
  author={Sunhae Sul and Incheol Choi and Pyungwon Kang},
  journal={Social neuroscience},
  year={2012},
  volume={7 3},
  pages={280-91}
}
Cross-cultural studies have shown that personality traits are less central and social identities are more important to the selfhood of collectivistic people. However, most cultural neuroscience studies using the self-reference effect (SRE) paradigm have only used personality traits to explore cultural differences in the neural circuits of self-referential processes. In the present study, we used both personality traits and social identities as stimuli in the SRE paradigm and investigated… CONTINUE READING
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