Cultural differences in smartphone user experience evaluation

  title={Cultural differences in smartphone user experience evaluation},
  author={Tanja Walsh and Piia Nurkka and Rod Walsh},
Through globalization it has become increasingly important to understand how culture affects the user experience (UX) of mobile devices and services. Despite the importance of cultural factors in product design, not much research has been done to study them. Our aim was to discover cultural differences in the UX of a Smartphone with remote online sentence completion method. This paper presents the results of a remote online UX evaluation survey of a Smartphone with altogether 72 respondents… CONTINUE READING

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