Cultural differences and design methods for user experience research: Dutch and Korean participants compared

@inproceedings{Lee2007CulturalDA,
  title={Cultural differences and design methods for user experience research: Dutch and Korean participants compared},
  author={Jungjoo Lee and Kun-Pyo Lee},
  booktitle={DPPI},
  year={2007}
}
As business competition globalizes, understanding user experience from various cultures plays a crucial role in design process. However, because most user research methods were developed in Western area, one may question if the expected result can be obtained when applying them to totally different culture. The paper explores cultural effects on the feedback collected in the process and result of user experience research conducted in two countries, the Netherlands and Korea. We presumed four… CONTINUE READING
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