Cultural difference and adaptation of communication styles in computer-mediated group brainstorming

  title={Cultural difference and adaptation of communication styles in computer-mediated group brainstorming},
  author={Hao-Chuan Wang and Susan R. Fussell and Leslie D. Setlock},
Supporting creativity via collaborative group brainstorming is a prevalent practice in organizations. Today's technology makes it easy for international and intercultural group members to brainstorm together remotely, but surprisingly little is known about how culture and medium shape the underlying brainstorming process. In a laboratory study, we examined the influences of individual cultural background (American versus Chinese), group cultural composition (same- versus mixed-culture groups… CONTINUE READING
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