Cultural Variations in the Sexual Marketplace: Gender Equality Correlates With More Sexual Activity

  title={Cultural Variations in the Sexual Marketplace: Gender Equality Correlates With More Sexual Activity},
  author={Roy F. Baumeister and Juan Pablo Mendoza},
  journal={The Journal of Social Psychology},
  pages={350 - 360}
ABSTRACT Sexual economics theory assumes that heterosexual communities can be analyzed as marketplaces in which men offer women resources such as love, respect, money, and commitment in exchange for sex. In response to economic, political, and other disadvantages, women collectively restrict their sexuality to maintain a low supply relative to male demand, thereby ensuring a high price. Hence, we tested the hypothesis that sexual norms and practices would be more restrictive in countries marked… Expand

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