Cultural Usability: The Effects of Culture on Usability Testing

  title={Cultural Usability: The Effects of Culture on Usability Testing},
  author={Qingxin Shi},
  booktitle={IFIP TC13 International Conference on Human-Computer Interaction},
  • Qingxin Shi
  • Published in
    IFIP TC13 International…
    10 September 2007
  • Computer Science
Culture has already played an important role in the global market. It not only affects products, but also impacts on usability evaluation methods. This project aims to examine in the established thinking aloud usability evaluation method (TA UEM), how does the evaluator build a supportive relationship and communicate effectively with the user in order to find relevant usability problems in culturally localized applications. It includes three parts, pilot study, field study and experiments, to… 

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    Proceedings of the National Academy of Sciences of the United States of America
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East Asians and Westerners perceive the world and think about it in very different ways, with East Asians more likely to attend to a broad perceptual and conceptual field, noticing relationships and changes and grouping objects based on family resemblance rather than category membership.