Cultural Perceptions of Task-Technology Fit

@article{Massey2001CulturalPO,
  title={Cultural Perceptions of Task-Technology Fit},
  author={Anne P. Massey and Mitzi M. Montoya and Yu-Ting Caisy Hung and Venkataraman Ramesh},
  journal={Commun. ACM},
  year={2001},
  volume={44},
  pages={83-84}
}
Acknowledging cultural differences helps companies build the strongest global virtual teams and determine the strongest tools they need. 
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