Cultural Differences in Self-Evaluation

@article{Heine2001CulturalDI,
  title={Cultural Differences in Self-Evaluation},
  author={Steven J. Heine and Shinobu Kitayama and Darrin R. Lehman},
  journal={Journal of Cross-Cultural Psychology},
  year={2001},
  volume={32},
  pages={434 - 443}
}
The authors investigated compensatory self-enhancement in Japanese and Canadian university students. Research has revealed that when North Americans publicly discover a weakness in one self domain, they typically bolster their self-assessments in another unrelated domain. This effect is less commonly found in private settings. Following a private failure experience on a creativity task, Canadians discounted the negative feedback, although they did not exhibit a compensatory self-enhancing… 
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