Cultural Differences in Affective Forecasting: The Role of Focalism

  title={Cultural Differences in Affective Forecasting: The Role of Focalism},
  author={Kent C. H. Lam and Roger Buehler and Cathy McFarland and Michael W. Ross and Irene Cheung},
  journal={Personality and Social Psychology Bulletin},
  pages={1296 - 1309}
The impact bias in affective forecasting—a tendency to overestimate the emotional consequences of future events—may not be a universal phenomenon. This prediction bias stems from a cognitive process known as focalism, whereby predictors focus attention narrowly on the upcoming target event. Three studies supported the hypothesis that East Asians, who tend to think more holistically than Westerners, would be less susceptible to focalism and, consequently, to the impact bias. In Studies 1 and 2… 

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