Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

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@article{Usunier2009CulturalNA, title={Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content}, author={Jean-Claude Usunier and Nicolas Roulin and Bj{\"o}rn Sven Ivens}, journal={Int. J. Electronic Commerce}, year={2009}, volume={14}, pages={41-88} }