Cultivation Theory and Research: A Conceptual Critique.

  title={Cultivation Theory and Research: A Conceptual Critique.},
  author={W. Potter},
  journal={Human Communication Research},
  • W. Potter
  • Published 1993
  • Psychology
  • Human Communication Research
  • This is a critical analysis of how cultivation has been conceptualized in theory and research. Cultivation indicators are examined for their meaning in texts, the meaning received by viewers, and the distinction between estimations and beliefs. The construct of television exposure is analyzed in terms of the assumptions of uniform messages and nonselective viewing, as well as the conception of time and dominance. The nature of relationship is illuminated through the assumptions of linearity… CONTINUE READING
    239 Citations
    2 Cultivation Theory
    • 1
    Mass Communication Research at the Dawn of the 21st Century
    • 19
    Affluenza: Television Use and Cultivation of Materialism
    • 59
    The State of Cultivation
    • 342