• Corpus ID: 142924813

Cultivation Analysis: New Directions in Media Effects Research

  title={Cultivation Analysis: New Directions in Media Effects Research},
  author={Michael Morgan and Nancy Signorielli},
Cultivation Analysis - Michael Morgan and Nancy Signorielli Conceptualization and Methodology Divergent Psychological Processes in Constructing Social Reality from Mass Media Content - Robert P Hawkins and Suzanne Pingree Cultivation and Involvement with Local Television News - Elizabeth M Perse Patterns of Viewing and VCR Use - Julia R Dobrow Implications for Cultivation Analysis Television's Mean and Dangerous World - Nancy Signorielli A Continuation of the Cultural Indicators Perspective… 
Television, Continuity, and Change: A Meta-Analysis of Five Decades of Cultivation Research
This study is a meta-analysis of cultivation research from the 1970s to the present, based on three-level analyses of 3842 effect sizes from 406 independent samples. We found an overall effect size
Doing it by numbers
Cultural studies: Eclecticism and orthodoxy QUALITATIVE AUDIENCE research in media studies reflects eclecticism deriving from its connections with British Cultural Studies, which in turn resists
Television and the Cultivation of Gender‐Role Attitudes in Japan: Does Television Contribute to the Maintenance of the Status Quo?
This study examines whether television viewing cultivates traditional gender-role attitudes and contributes to the maintenance of the status quo. Data from a sampling survey conducted in Tokyo reveal
Cultivation in the Newer Media Environment
The cultivation perspective holds that heavy exposure to television's consistent messages leads viewers to be more fearful and mistrustful of others. The widespread adoption and use of new television
Affluenza: Television Use and Cultivation of Materialism
The cultivation theory claims that central messages of television become accepted views of reality among heavy viewers. The researcher conducted 2 secondary analyses to determine whether a
School shootings and cultivation analysis: on confrontational media rhetoric and the history of research on the politics of media violence
Purpose – This chapter maps the conceptual territory that research on school shootings shares with cultivation analysis. Methodology/approach – It outlines the history of cultivation analysis,
Television Viewing: Cultivating Perceptions of Affluence and Support for Capitalist Values
This article examines the proposition that television v/evvmg contributes to unrealistic perceptions ofthe degree of affluence in America and to support for the basic values underlying capitalism.
Media use, postmaterialist values, and political interest: the making of Chinese environmentalists and their views on their social environment
Using the Chinese part (N=1000) of the fourth-wave (2001) World Values Survey data, this research finds a positive association between news media use and willingness to be a Chinese environmentalist.
Expanding the range of dependent measures in mainstreaming and cultivation analysis
Cultivation research generally has focused on the relationship between media use, particularly TV viewing, and measures purporting to distinguish “TV answers” from “reality.” Using three surveys
Qualitative Audience Research and Transnational Media Effects
Some years ago reception analysis and similar types of qualitative audience research had been welcomed as a new `paradigm' in the whole discussion on media meaning, functions and impact. A crucial


On defining communication: still another view.
  • G. Gerbner
  • Education
    The Journal of communication
  • 1966
Even the most reluctant scholars and researchers in the academic field of communications find it increasingly difficult to avoid defining their business, if only for the purpose of explaining it to
On content analysis and critical research in mass communication
In this paper George Gerbner has presented an approach to content analysis which raises basic issues about content analysis and its relationship to critical content.