Cultivating Virtual Stereotypes?: The Impact of Video Game Play on Racial/Ethnic Stereotypes

  title={Cultivating Virtual Stereotypes?: The Impact of Video Game Play on Racial/Ethnic Stereotypes},
  author={Elizabeth Behm-Morawitz and David Ta},
  journal={Howard Journal of Communications},
  pages={1 - 15}
  • Elizabeth Behm-Morawitz, David Ta
  • Published 2014
  • Psychology
  • Howard Journal of Communications
  • This study demonstrates broad-based, second-order cultivation effects from video game play and provides a significant contribution to our understanding of how virtual representations of race and ethnicity may impact real-world racial and ethnic beliefs. This research used a survey design to assess the relationship between White college students’ frequency of video game play and attitudes toward Blacks and Asians. Results suggest that video game play cultivates real-world beliefs about Blacks… CONTINUE READING
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