Cultivating Detroit: Mobilizing good food entrepreneurs

  title={Cultivating Detroit: Mobilizing good food entrepreneurs},
  author={Sara B. Soderstrom and Kathryn L. Heinze},
Organizations play a critical role in promoting social movement goals through the market; yet, there is a lack of understanding about the processes by which organizations mobilize entrepreneurs to create change. Our paper examines how an organization at the intersection of a movement and market, FoodLab, fostered the development of a good food market infrastructure in Detroit. Using a 20-month qualitative field study, we investigated the local processes by which FoodLab mobilized entrepreneurs… CONTINUE READING


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