Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms

@article{Scharrer2018CultivatingCO,
  title={Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms},
  author={Erica Scharrer and Greg Blackburn},
  journal={Mass Communication and Society},
  year={2018},
  volume={21},
  pages={149 - 177}
}
The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (18–25 years old) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall… 

The Roots and Fruits of Masculinity: Social Antecedents and Sexual Relationship Consequences of Young Men’s Adherence to Masculine Norms

ABSTRACT On a longitudinal sample of 181 emerging adult men (M age  = 19.36, SD age  = 1.48), we analyzed how diverse socializing agents (fathers, male peers, magazines, music videos, TV dramas, and

The Presentation of Hegemonic Masculinity, Parasocial Interaction and Transnational Online Communities: A Case Study of the Turkish Series "Erkenci Kuş"

Women in general are still enticed and their consent regarding hegemonic gender relations is being gained by the traditional masculine traits presented and portrayed by the media. This article

Contemporary Indian Television Commercials

The famous ‘cultivation' theory proposed by Professor George Gerbner suggests that people are influenced by jingles and catchlines, and a good deal of their conceptions of social reality depends on

The Powerful Male Hero: A Content Analysis of Gender Representation in Posters for Children’s Animated Movies

Findings across a wide body of research suggest that media targeted at young audiences often portray characters according to stereotypical gender roles. Childhood is a particularly sensitive time in

Princess Power: Longitudinal Associations Between Engagement With Princess Culture in Preschool and Gender Stereotypical Behavior, Body Esteem, and Hegemonic Masculinity in Early Adolescence.

The results indicated that early engagement with princess culture was not associated with later adherence to female gender stereotypes, however, princess engagement was associated with lower adherence to norms of hegemonic masculinity and higher body esteem.

Transnational media consumption dissonance and ambivalent sexism: How American and Korean television drama consumption shapes Chinese audiences’ gender-role values

Driven by globalization, modernity and the development of media technology, transnational media consumption is increasingly prevalent. Together with domestic media consumption, transnational media

Perceptions of Black Heterosexual Men in an Involuntarily Childless Relationship Considering Adoption

Perceptions of Black Heterosexual Men in an Involuntarily Childless Relationship Considering Adopting by Richard P. Campbell MA, Montclair State University, 2011 BS, Washington Adventist University,

Media-Induced Sexual Harassment: The Routes from Sexually Objectifying Media to Sexual Harassment

Media that sexually objectify women by portraying them in ways that emphasize physical beauty and sexual readiness as well as reduce them to decorative and sexual objects have been traditionally

Affluenza Revisited: Casting Doubt on Cultivation Effects

The researchers use three secondary analyses to explore further the “affluenza” claims linking amount of television viewing with consumerist/materialist values and “affluenza symptoms” such as life

Lesbian Police Officers: A Review of Television Portrayals and Their Lived Experiences

This exploratory research considers television’s portrayals of lesbian police officers from the first known character in 1986 through the present. We examine the degree to which depictions of lesbian

References

SHOWING 1-10 OF 99 REFERENCES

Contributions of television use to beliefs about fathers and gendered family roles among first-time expectant parents.

TV content has been documented to portray a limited range of gender roles, and to frequently depict fathers as incompetent parents. Accordingly, this study explored whether first-time expectant

Media and Modern Manhood: Testing Associations Between Media Consumption and Young Men’s Acceptance of Traditional Gender Ideologies

Content analyses of popular media have consistently documented the narrow and stereotypical ways in which women and men are frequently depicted. Despite growing evidence that these media images

Media Use and Men’s Risk Behaviors: Examining the Role of Masculinity Ideology

Although research indicates significant associations between exposure to certain types of media and men’s participation in high-risk behaviors, less is known about the potential mediating role of

Using TV as a Guide: Associations Between Television Viewing and Adolescents' Sexual Attitudes and Behavior

Using both correlational and experimental methodology, this study examined contributions of TV viewing to adolescents' sexual attitudes and behavior. A sample of 244 high school students was assigned

“Shake It Baby, Shake It”: Media Preferences, Sexual Attitudes and Gender Stereotypes Among Adolescents

Exposure to and preferences for three important youth media were examined in relation to adolescents’ permissive sexual attitudes and gender stereotypes and it was revealed that preferences, rather than exposure were associated with attitudes and stereotypes.

Depictions of Gender on Primetime Television: A Quantitative Content Analysis

To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and

Television and conceptions about sex roles: Maintaining conventionality and the status quo

This paper explores the image of men and women in annual sample of primetime network dramatic television programming, and the relationship between television viewing and espousing sexist views of the

A Review of Research on Masculinity Ideologies Using the Male Role Norms Inventory

Within the past twenty five years, the new psychology of men has pioneered advancements in understanding and conceptualizing gender role expectations using the Gender Role Strain Paradigm. Gender

A longitudinal content analysis of gender role portrayal in Belgian television advertising

This study explores gender role portrayal in advertisements broadcasted on Belgian commercial television. We gathered a sample of 493 commercials (featuring 907 characters) randomly selected out of
...