Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms

  title={Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms},
  author={Erica Scharrer and Greg Blackburn},
  journal={Mass Communication and Society},
  pages={149 - 177}
The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (18–25 years old) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall… 

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