Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns

  title={Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns},
  author={Nicholas A. Valentino and Vincent L. Hutchings and Ismail K. White},
  journal={American Political Science Review},
  pages={75 - 90}
Recent evidence suggests that elites can capitalize on preexisting linkages between issues and social groups to alter the criteria citizens use to make political decisions. In particular, studies have shown that subtle racial cues in campaign communications may activate racial attitudes, thereby altering the foundations of mass political decision making. However, the precise psychological mechanism by which such attitudes are activated has not been empirically demonstrated, and the range of… 
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