Cues of being watched enhance cooperation in a real-world setting.

@article{Bateson2006CuesOB,
  title={Cues of being watched enhance cooperation in a real-world setting.},
  author={Melissa Bateson and Daniel Nettle and Gilbert Roberts},
  journal={Biology letters},
  year={2006},
  volume={2 3},
  pages={412-4}
}
We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour. 
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